The Brief
This was a paired collaborative project for the 2025 Dyson creative awards in which we had to rebrand a medical device that is used to help victims with penetrative wounds. We were asked to rename the product, design its assets, and find ways of positioning the product to a set of two audiences.
Our Solution
We renamed this device to DiP, which ties directly into the devices classification of 'direct internal pressuriser for penetrative wounds' which we also had to create. Due to the products line of use being medical, a simplistic, legible, and straight to the point design style was needed to suit the quick paced, high pressure industry it's in.
Our primary audience was the police who we positioned the product to at the Police & Security event held by the UK government by creating an exhibition for the device.
Our secondary audience were security guards who instead of targeting directly, we positioned the product through targeting the leading stab vest suppliers to the UK security industry as a way of getting the device sold alongside stab vests as a bundle. We targeted these suppliers by creating a postal kit that would include a test of the device and information about it. To differentiate between our primary and secondary audience, we inverted the colours when designing for the secondary audience.
