The Issue
This was my final university project in which we had complete freedom to create our own brief. For this project I wanted to use my personal love for cinema to create something that would spread that love and get more people into watching films, and specifically international films and everything it offers.
I focused on international cinema because watching non-English films is something quite alien to a lot of English speakers for a variety of different reasons, especially in those aged 50+, and I wanted to try increase the viewing of cinema from around the world in this age range.
My solution-Scenery Travel
Scenery Travel is a company that offers travel packages to unique film locations seen in non-English movies. The idea behind this company is to use the excitement and passion for travelling in people aged 50-60, to ignite a new passion for international cinema by merging the two together. Scenery Travel goes beyond the well-known locations of Rome, Tokyo, Paris etc, and showcases films that are set in new and unique locations to really get that passion for travel ignited.
The public posters for this brand portray a conversation between two customers in the structure of a movie script to help bring the feel of cinema to the brand.
Customised travel script
To stray away from the usual travel guides offered to you by travel companies, I wanted to create something that continued the theme of cinema within the brand. With Scenery Travel, every customer will receive a customised travel script that is in the form of an actual movie script.
This strengthens the brands connection to movie sets and makes the customers experience feel more personalised every step of their journey.
